When the first agonising labour pains kick in, you would think having your nails done would be the last thing on your mind.

But for a growing number of mums-to-be, getting glammed up for the delivery room is as vital as timing their contractions.

Imogen, 30, whose baby girl Ariana Siena Horsley was born by Caesarean just over a week ago, said: “I went for a blow-dry before I went into hospital. I’ve seen some awful photos of women who have just given birth. They look really sweaty and have no bra on.”

Website babycentre.co.uk has also found that pre-birth beauty regimes is a hot topic among mums-to-be. The Hot checklist to follow just hours before giving birth includes regimes such as: Facials, Manicures, Pedicures, Blow Dry, Hair Cut and a Full Face of Make-up. Midwifes are saying that this new trend seems to spawn from the increase in social networking sites such as ‘Instagram’ where uses soley upload photos os their life and experiences.