As if by magic, the Floras and Doras of Britain are no longer just the ones hanging out in bingo halls. They’re in playgrounds, prams and pushchairs, proudly bearing the monikers of their grandmothers and great-grandmothers. The older Georges and Alfreds and Stanleys of the world now have miniature namesakes, little grandsons and great-grandsons named in their honour. And with Alfie the 22nd most popular boys’ name in 2005, Emily at the top of the girls’, new parents all over the UK are showing that “old-lady chic” and “grandad cool” have well and truly arrived.
Just like flares and hairstyles, baby names seem to come and go in cycles. But why should this be? Names our own parents might never have dared inflict on us: geeky, awkward ones like Edith, Reggie or Florence: have emerged from the charity-shop box of names, transformed, with a definite whiff of vintage glamour