The term Yummy Mummy dates back to 1993 as per the Collins Dictionary of English language. Historically pregnancy was seen as confinement. Now however pregnancy is very much on show and especially in the celebrity world.  Changing linguistic fashions have resulted in playful terms like ‘Yummy Mummy’ and ‘Yummy Tummy’. Media advertising is targeting women with disposable income as more women are now delaying childbirth until after establishing a career.